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E d u c a t i o n
MASTER OF BUSINESS ADMINISTRATION (MBA), MARKETING LEADERSHIP
University of Fredericton, Sandermoen School of Business
2022 — Present
MARKETING CERTIFICATE
McMaster University - Distance Education
2020 — 2021
BACHELOR OF SCIENCE (B.Sc.), COMPUTER SCIENCE
Memorial University of Newfoundland and Labrador
2011 — 2016
S k i l l s P r o f i l e
QUALITY & OPERATIONS
Quality Management Systems
(ISO 9001:2015)
Continuous Process Improvement
Internal Auditing & Compliance
Corrective/Preventative Actioning (CAPA)
Budgeting & Forecasting
MARKETING & COMMUNICATIONS
Strategy & Social Media Management
Proposal & Contract Management
Content Creation & Copywriting
Paid & Organic Advertising
Graphic Design (Adobe Creative Suite)
Web Design (HTML5/CSS)
TECHNICAL & INTERPERSONAL
Communication & Relationship Building
Cross-Functional Collaboration
Training & Knowledge Transfer
Microsoft365
(PowerBI, PowerApps/Automate)
Workflow & Process Automation
Data Analysis & Visual Reporting
W o r k E x p e r i e n c e
CONTINUOUS IMPROVEMENT SPECIALIST (QUALITY)
PF COLLINS International Trade Solutions, St. John's Newfoundland - June 2024 — PresentManage and continually improve the Quality Management System (QMS), maintaining ISO 9001:2015 certification
Oversee document control, nonconformance mitigation, and root cause/risk analyses, and conduct internal/external audits to ensure compliance and enhance customer satisfaction
Optimize digital marketing initiatives through paid campaign management, website design, and content performance analytics, strengthening brand visibility and lead generation
MARKETING & COMMUNICATIONS SPECIALIST
PF COLLINS International Trade Solutions, St. John's Newfoundland - June 2023 — June 2024 (Contract)Developed business proposals and contracts for bid submissions (RFPs, RFIs, RFQs) in offshore energy, engineering, and marine sectors
Authored technical and promotional content, including white papers, articles, brochures, blogs, and advertising copy
Led digital marketing strategies across email, social media, CRM & SEO, and built the company’s new webpage
NATIONAL MARKETING MANAGER, LBE
CINEPLEX - The Rec Room & Playdium Canada - September 2020 — May 2023Managed brand promotions and national marketing campaigns for The Rec Room and Playdium across 13 locations and all digital platforms
Supported corporate marketing initiatives as part of the Location-Based Entertainment team
Developed brand strategies that increased venue traffic, ticket sales, and engagement by 37.9% in two years
SOCIAL MEDIA & LOCAL MARKETING MANAGER
CINEPLEX - The Rec Room St. John’s, Newfoundland - September 2019 — September 2020Led brand perception and guest engagement through national and local marketing initiatives for The Rec Room St. John’s
Managed multi-platform content creation, community engagement, and analytics reporting
Oversaw a $290K marketing budget, managing forecasting, spending, and performance tracking for all paid acquisitions
A c h i e v e m e n t s
2024 - ISO 9001:2015 Internal Auditor, Quality Matters Inc.
2022 - Canadian National Powerlifting Championships Athlete, Team Newfoundland
2021 - Award of Academic Excellence in Marketing, McMaster University
2021 - Google Ads Display Certification, Google
2020 - League's Most Valuable Player, MZU Fall BIY Indoor Season
2019 - League's Most Valuable Player, MZU Fall Outdoor Season
2018 - Tely 10 Medal Design Contest Winner, NLAA Tely 10 Association
2017 - Wine & Spirit Education Trust, Level I & II Award in Wines and Spirits
2016 - Creator of Memorial University’s 1st Snapchat Filter
2011 - Memorial University of Newfoundland and Labrador Entrance Scholarship
2018
2016
2020
2019
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